Need an audience? Our proven 5-tier approach generates meaningful audience-growth for your podcasts.
We'll help you to craft a press kit and media pipeline focused on telling the story of your show to the people who will care most. In addition to the strategy, we'll facilitate the messaging, the timing, and the execution.
The value in podcasts is not limited to the podcast itself, but rather in their unique ability to amplify the entire ecosystem of your brand. Do you have a launch partner or are you a part of some kind of media or brand entity? Is there a social media following, either from the partner of the team creating the show? Do you have an email newsletter list, or web traffic? Let us determine where the podcast should fit in your ecosystem in order to drive subscriptions, and provide value to your audience.
One of the best ways to gain new listeners is to find people who are already listening to similar shows. We'll identify compatible shows, then leverage our extensive network to secure guest swaps, ad swaps, feed drops, and social promotions on your behalf. The only barrier here is your creativity.
Apple Podcasts, Spotify, TuneIn, Pocket Casts, Castro, Castbox, Pandora, iHeartRadio, and more all have special sections of their platforms devoted to discovery, and we'll help you navigate the best way to conceive of and approach these promotions in a way that brings value to you and their listeners.
In tandem with the earned media mentioned above, podcasts frequently elect to purchase promotional spots. Some podcasting apps accept paid placements, but further options include promoting your podcast in the advertising inventory of other podcasts, social media, email lists, etc. We can help build a strategy and budgets for this approach during launch, and refine the strategy as your podcast grows.