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Why Podcast Advertising

The future has arrived. 

The golden age of traditional advertising — think print, television, and billboards — ended decades ago. 

Digital ads are suffering too: Savvy users ignore ads or install ad-blocker programs that grow more sophisticated every day. How can you connect with customers? 

A golden age is just beginning for podcast advertising. The statistics are compelling, but the single most important fact is that podcast advertising drives results.

  • In 2018, advertising on podcasts generated $402 million in revenue
  • Podcast ads are set to climb in 2021 - exceeding $1 billion in revenue
  • There are more than 80 million Americans listening to podcasts weekly
  • Podcast ads can't be blocked by ad blockers
  • 78% of listeners actually approve of podcast sponsorships
  • Podcast listeners find ads memorable and motivating
  • Targeted, host-read ads tend to generate two to three times the engagement of traditional radio advertising
  • Podcast listeners are more likely to be earlier adopters of brands like movies, electronics, and other CPG

Data quoted from BuzzSprout, MarketingWeek, and Edison Research

Why Podglomerate

0
+
3 Million Monthly Downloads

In a world of distractions, we get attention.

We represent over 40 podcasts and more than 3M combined monthly downloads. Our shows are the gold standard for scale, credibility, and production values. We already reach your audience.

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